3 Ways You Can Persuade Your Audience
Creating an emotional connection with your audience is something that should be at the forefront of your plans. The emotion doesn’t always have to be a happy one. For example, if you’re hosting a presentation on how the actions of humans are affecting the environment, then you may receive more serious responses, with the audience keen to know what can be done to resolve this problem.
Storytelling is another sound method to build emotional connections with your audience. You could tell a story of how a business was changed for the better when applying the very same marketing tactics that you are speaking about today. Similarly, you may wish to tell a story of how a business suffered by not implementing the strategy. Both guises will gain an emotional reaction, you just need to tailor your story to match the content of your presentation.
Emotional connections can also be built by the speaker interacting with the audience directly. This could be via a question and answer session, or by simply directing your questions at particular attendees and asking for their feedback. Depending on the nature of your presentation, different approaches can evoke different emotions.
Using the ethos, logos and pathos appeals together will give you what’s required to deliver a presentation that is not only rich in information and backed by testimonials and fact, but it will also reach out to the audience on an emotional level. If all appeals are implemented correctly, you should find that your presentations are a success moving forwards.